Updated: Apr 18, 2020
Welcome to a new reality in the sales world. A time where how you sell has become more important than what you sell.
Here is why Every product category is exploding in competition. Customers have choices for most any product or service type they want to buy. All of them are more or less…... the same. Sure you can see the difference between your product or service and your competition. Your customers....... most likely can not. Contact any company and you will most likely hear all about their features and benefits whether you want to or not. Differentiation based solely on your products features and benefits is making you look like everyone else. And when almost every business category growing, how you sell is the most effective way to increase sales. Do you really want to trust the future of your business to a battle of feature and benefits that your prospects don't care about? For example.......
“we have the best service” “we have the best selection”
“we have been in business a hundred years”
“best prices” “free quotes”
Does that not sound like everyone else? So what's the impact of looking and sounding like your competition? The only way prospects can distinguish you from your competition is......price. That's a race to the bottom no company wants to win.